Want To Learn Digital Marketing? 27 Google Adwords Terms You Need To Know!

Want To Learn Digital Marketing? 27 Google Adwords Terms You Need To Know!

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Get Acquainted With These GOOGLE ADWORDS Terms


So, you have been learning or reading about Digital marketing and some of the technical terms look like the English Hon. Patrick Obahiagbon speaks *wink*.

Also, while interfacing with different clients across niche as the Technical Account Manager, clients often seek meaning to some of the terms they are not familiar with.

If it sounds like you, then you need to pick up PPc.ng small Adwords dictionary on some of the Google Adwords terms, which is summarized below.


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  1. Account: This is your Gmail address including your password. You can only use your Gmail address to sign up for an adwords account.
  2. Adgroup: It is a set of similar ads and keywords used to trigger your ads to show or group your ads together within a campaign or simply a collection of ads.
  3. Adrank: It determines the position of your ad on a search engine result page. It is also known as position.
  4. Ad extension: these are additional features like, store location, phone calls, site links, etc, added to your advertisement.
  5. Bid: It is the amount you are willing to pay for a click on your ad.
  6. Budget: is an amount you set for each campaign to indicate how much on average you are willing to spend per day.
  7. Campaign type: it is used to determine where you want your ad to show on Google advertising network and what formats they will be.
  8. Campaign sub-type: It’s used to determine how many settings and options are available to use for your campaign or choosing a specific campaign sub type if you want to accomplish a specific goal with your ad.
  9. Conversion: it’s an action in which your ads made your customer to do, a sale or lead generation. The purpose/goal why you set up the ads campaign.
  10. CPA: this is an amount you want to pay when a customer or user of your website has done some relevant things on your web site, e.g. downloads, submission of a form or payment for an item on your website.
  11. CPM: it is the amount you want to pay for a thousand impression of your display ad.
  12. Max CPC: Is the maximum amount you are willing to pay for a click on your ad.
  13. CTR: Click through rate; It’s used to measure how often people click your ad when shown to them.
  14. Display Network: it’s a type of advert in which your ads are shown on websites listed on the Google network. E.g. LindIkeji, Naij, Olufamous…
  15. Device setting: This is use to set what device your ads is to show on. For instance, Mobile, Tablet and Desktop devices
  16. Demographic setting: With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include:
  • age (“18-24,” “25-34,” “35-44,” “45-54,” “55-64,” “65 or more,” and “Unknown”)
  • gender (“Female,” “Male,” and “Unknown”)
  • parental status (“Parent,” “Not a parent,” and “Unknown”)

For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you may want to target your ads to this audience because they’re more likely to be interested in your products or services.

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  1. Keywords: Words or phrases similar to your products or service that trigger your ad.
  2. Match type: they are the settings for your keywords; your match type will determine how people will get to see your ad. Three basic types of match type include ‘phrasal’ (Exact) and Broad match type.
  3. Landing Page: is the page a user gets to after they have clicked on your ad.
  4. Location setting: This is the part of the world you want to market to, or the worldwide advert you want to do.
  5. Max CPC: Is the total amount of clicks on your ad over time.
  6. Negative keywords: are keywords that are related to your keywords but you don’t want them to show your ad when people search with such words.
  7. Remarketing: it’s a setting that makes your ad follow someone that has seen your ads atleast once, to continue seeing it on every website they visit.
  8. Search network: a campaign set up which makes your ads show on Google search engine result page (SERP). These are ads shown when someone types in a word/keyword related to your ads in the search box.
  9. Search Term Report: Allows you to see what search term/keywords people searched for when your ad was shown
  10. Text Ad: A headline that displays your advert.
  11. Quality score: It is the quality of your Ad and landing page triggered by your keywords, how relevant it is to what people are searching for. The higher the quality, the lower the CPC. Which means Google rewards quality search, so far it relates to people’s search term.

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Let me know if i have omitted any of your favorite terms by commenting below at the box and if you are on Facebook you can drop a comment below as well. I like to hear from you!



About Tosin Adefimilola

Tosin is a Digital Marketing enthusiast; always have the hunger and open-mindedness to grab the latest trends around internet marketing.

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