10 Ways to Market Your Business Without Budget

10 Ways to Market Your Business Without Budget

Share the joy
  • 1

One of the most frequent questions people ask these days is how they can sell without spending a dime. On the 8th of May,2018; I sent out a newsletter addressing this. However, I had a lot of people replying they want me to advise them further on they can grow organically.

Find the copy of the email.

Hello XYZ,

It has really been a while you read my mail. I have been away and quite busy on some projects.

By the way, have you heard about Google my business?

Google My Business will build visibility in Google Maps and Google Search in your local community for your Business (with over 3.5B searches daily ). [interested? Email: enquiry@ppc.ng]

Other ways to generate free traffic to your platform and business is to write articles and share on Nairaland (with about 2M registered users and 5 Millions of visitors).

Good content needs to be shared for others to see it, so share across your social media pages.

Find below the recommended ways to grow your business online that has worked for me:

1. Content marketing[Write, write and write good content]

2. Google My Business

3. Post on your Social Media

4. Send emails

Gbenga Ogunbiyi
Digital Marketing Consultant, PPC Digitals


1. Know Your Niche

Maybe you’ve heard the saying, “The riches are in the niches.” This is true whether you are a blogger, a business, etc. It’s important to know what you’re all about and how you want to communicate it. Any brand that is trying to be all things to all people will likely end up feeling watered down and uninteresting. You don’t necessarily have to make your niche super specific, but you want to spend some time exploring the idea of who you are and what you stand for. A good place to start is by forming a mission statement for yourself or your project.

2. Consistent, Quality Content

Offering consistent, quality content over time is exactly what you want to do to attract new readers as well as keep existing audience members engaged. Let’s break down these three words for a second. First, you want to do this consistently. If I blog every now and again but with no real pattern and never with any consistency, likely I will lose readers fast—like a leaky bucket! You can choose what frequency works best for you, but keep it consistent. Next, let’s talk about quality. You should be putting out quality work and not just fluff—smart audiences (which is the kind you want!) will know the difference. And last, what exactly do I mean by content? Well, it can be a combination of things or you can focus in on one area mostly. For example, a blogger is probably going to produce consistent, quality blog posts the most as that’s where they want to grow their audience and keep them coming back for more. It could be articles on your site, newsletters, micro posts on Facebook, Twitter, or Instagram, or a combination of all the above.

3. Connect With Your Audience NOW

No matter the size you are at right now, take action to connect with them. Our attention, especially online, is always being pulled in a million different directions, so finding ways to connect with your current audience is important. Don’t wait until you have a “big” audience, however you define that. Connecting with those who are there now and learning to do this well is an important step toward growth.

4. Use Other Channels To Grow

For bloggers and online businesses alike, this means using social media to point folks back toward your main endeavor and help them keep you in mind. Different people tend to hang out in different social areas, including Facebook, Twitter, Pinterest, and Instagram. Meet them where they are and try to find ways to connect with them so they will follow you back to your blog or online business. There are SO many other articles you can find online (including our blog) that can help you utilize social media if you feel lost—so don’t be afraid to learn more.

5. Be Easy To Find

An alternative title for this point could be, Don’t Be Afraid of SEO. The Internet is HUGE and full of fun stuff to look at, read, buy, etc. So you don’t only want to stand out with your consistent, quality content (see point #2), but you want to make sure that content is easy to find and access! Make sure your site is easy to use and loads as fast as possible. Learn more about SEO and how you can boost your blog or business online so folks are more likely to find you. There are seriously about one million ways you can help make yourself more visible online, so don’t miss out by ignoring these options.

6. Connect & Network With Others

This is an especially useful tip for those who have already mastered the basics (see points 1-5). Find other blogs that are similar, and therefore attracting audiences that may also be interested in what you are doing. Connect with them and see if there are ways you can work together to benefit both parties. If your audience sizes are similar, this is a no-brainer, just mutually agree to promote each other in whatever way feels organic to both of you. So often I hear people tell me that networking makes them nervous because they feel like they are asking for favors, or they just feel generally awkward promoting themselves to others. But try to remember, putting out that consistent, quality content that you are takes hard work and guts—you should be proud to tell others about it!

7. Expand on Popular Content

Google Analytics can be a powerful tool for this. The goal is to find what your audience loves and to give them more content (or offer more products/services) like that. Of course, this also has to be something that you WANT to do. You can’t blog about or create a business around something you don’t believe in. But taking note of what your current audience is loving can help take your project to the next level.

8. Notice & Expand on Referral Sources

Not to be overly redundant, but, again, Google Analytics can really help here! If you notice a lot of traffic coming to your site from a specific source, think about if it’s possible to encourage more traffic from that area. If you see a lot of folks find you from Pinterest, then think about how you can make your content more Pinterest friendly and thereby attract even more readers from this source.

9. Join Niche-Friendly Communities

Whatever niche you are in, there is probably a community out there based around it already. This is a good thing! Get involved so you can meet other like-minded people. This is not only great for growing your audience, but it may also offer more networking opportunities from within the community you want to be a part of.

10. Ask Your Loyal Followers for Help

Loyal readers/customers can be the best evangelists for you. This is why you want to start connecting with them NOW (see #3). Those folks who have been with you for a while and dig what you are doing are the most likely to help spread the word about your latest project or post. And they are also the most likely to offer you real, useful feedback. Finding and utilizing your loyal followers is invaluable to any blogger or small business—so be sure to thank them when you do!

About Gbenga Ogunbiyi

Gbenga founded PPC.ng because of his belief that Digital marketing should not be too expensive to elude very small business in sub-saharan Africa. He invented the PPC packet, which basically solves the problem of huge marketing and customer acquisition cost for SMEs. He’s a Digital Marketing Evangelist, with huge experience in Search/Display marketing. He’s run marketing campaigns for brands like Konga, Airtel, Heritage bank, Etranzact Pocketmoney, Living Faith Foundation SortingOut, L'oreal and others. He currently heads the Digital Marketing Unit for Yuuzoo in Africa, YuuZoo Corporation is a fast-growing global mobile media company listed on the Singaporean stock exchange. Gbenga has trained over 20 qualified professionals that are rendering Digital marketing service for clients across board.

Entries by Gbenga Ogunbiyi