Digital Marketing Live Class: Google Search Ads from Start to Finish
Google Search Ads: How To Set it Up Like a Pro
On Saturday, 27th April, we had a live session with our candidates who learnt how to create their Google Search ads for the first time in Lekki, Lagos.
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What is Google Search Ads:
Search advertising, also known as paid search advertising, Google advertising, and search engine marketing, is a marketing technique that places online advertisements in search engine results. … You can also tell the search engine the maximum amount you’re willing to pay when somebody clicks on your ad.
- Sign in to your AdWords account, now Google ads account.
- Click the Campaigns tab.
- Click the + Campaign drop-down menu and select Search Network only
- Enter your domain and the language corresponding to the pages you want your ads to target.
- Set your Campaign settings- Campaign name, Budget, etc
- Move to the Ad set settings- Adset name etc
- Move to the Ad setting- Headline 1, Headline 2, Headline 3, URL, Description 1, Description 2, Display path (formally, Display URL)
- Finally, Add your Keywords- You click on Tool, then Planning, to get the Keyword Planner Tool for proper Keyword research
- Then Boom! Your Ads will go under review which might take 5mins-48hours or so.
Want To Learn Digital Marketing? 27 Google Adwords Terms You Need To Know!:
Want To Learn Digital Marketing? 27 Google Adwords Terms You Need To Know!