About Gbenga Ogunbiyi

Gbenga founded PPC.ng because of his belief that Digital marketing should not be too expensive to elude very small business in sub-saharan Africa. He invented the PPC packet, which basically solves the problem of huge marketing and customer acquisition cost for SMEs. He’s a Digital Marketing Evangelist, with huge experience in Search/Display marketing. He’s run marketing campaigns for brands like Konga, Airtel, Heritage bank, Etranzact Pocketmoney, Living Faith Foundation SortingOut, L'oreal and others. He currently heads the Digital Marketing Unit for Yuuzoo in Africa, YuuZoo Corporation is a fast-growing global mobile media company listed on the Singaporean stock exchange. Gbenga has trained over 20 qualified professionals that are rendering Digital marketing service for clients across board.

Entries by Gbenga Ogunbiyi

PPC Digitals-ppc.ng Nominated for the Startup of the year at the NIRA Awards

PPC Digitals-ppc.ng Nominated for the Startup of the year at the NIRA Awards

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PPC Digitals has been nominated by the Nigeria Internet Registration Association (NiRA) for the ‘Startup of the year’ category 2018.

PPC Digitals    ppc.ng

PPC Digital is a Digital Marketing start-up providing online advertisers with expertise in Measurement & Reporting, ROI optimization, campaign management, ad technology, and data science. Founded in Lagos, we are working with clients across Sub-Sahara Africa and building a client support team in Nigeria

The award ceremony, according to a statement released by NiRA, is billed for Friday, 6th July, 2018 in Lagos. It also stated that this year’s award is the third edition of the .ng Awards.

 

The statement added […] Read more

10 Ways to Market Your Business Without Budget

10 Ways to Market Your Business Without Budget

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One of the most frequent questions people ask these days is how they can sell without spending a dime. On the 8th of May,2018; I sent out a newsletter addressing this. However, I had a lot of people replying they want me to advise them further on they can grow organically.

Find the copy of the email.

Hello XYZ,

It has really been a while you read my mail. I have been away and quite busy on some projects.

By the way, have you heard about Google my business?

Google My Business will build visibility in Google Maps and Google Search in your local […] Read more

Still Thinking About That Business Idea For 2018? See How PPC.ng Can Make It A Reality.

Still Thinking About That Business Idea For 2018? See How PPC.ng Can Make It A Reality.

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Fire Up Your Business Online Presence: Increase Leads & Sales

Hello Friend,

 

I’m Gbenga Ogunbiyi, Digital Marketing Consultant for African Business.

 

This is 2018, I figured you or someone you know have one or two business idea(s) to push this new year. We’re already in the last day of January, Feb. is fast approaching, when do you want to start?

 

Perhaps, you’ve already started and you don’t know how to get your brand to a wider audience on the internet which averages about 82M Nigerians as at Nov., 2015 (67M in 2014).

 

Introducing PPC.ng- http://www.ppc.ng
We don’t discriminate, however small your marketing budget is; because we […] Read more

Online Marketing For Newbies: What Is The Fuss About Digital Marketing- Part II

Online Marketing For Newbies: What Is The Fuss About Digital Marketing- Part II

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Digital Marketing 2.0 Demystified! You Want To Learn! We Want To Teach! 

Like I emphasized in the part one of this article, that the incessant question people ask online about ‘What Digital Marketing is’ inspired this piece from Nairaland, Quora to LinkedIn Back to Twitter, then to Facebook.
Today’s post continues from where I left off on the pillars of Digital Marketing; you can click here to quickly read it up: What is the fuss about digital marketing-part 1.

This series is for newbies. Professionals too can learn something as well.

Join Our 2000+ Online Community

I’ve explained what Digital marketing is and a few of the digital marketing methods in the […] Read more

What Is the Fuss about Digital Marketing? 12 Things You Need To Know

What Is the Fuss about Digital Marketing? 12 Things You Need To Know

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Digital Marketing 1.0 Demystified! You Want To Learn! We Want To Teach! 

‘Disclamer’

If you really care about the recent buzz on Digital Marketing this post is meant for you else please don’t continue.*I don’t mean to be mean*

The frequent questions I see nowadays, gave me the needed impetus to break the monster in Digital marketing, at least to a layman.

From Nairaland, Quora to LinkedIn Back to Twitter, then to Facebook; one thing is common, the question about ‘what Digital Marketing really is’ and ‘how can it be learnt’ and by who?

 

I did research on Google Keyword Planner and Trends, just to analyze the ‘Big Data’ of Nigerians search queries about Digital marketing. Top on the list is, […] Read more

Want To Improve Your Career? 4 New Year Resolutions You Should Consider

Want To Improve Your Career? 4 New Year Resolutions You Should Consider

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Four Quick Wins That Can Improve Your Career in The New Year

A lot of us will be making myriads of New Year resolutions this season, as that is the yearly ritual we have been at one time or the other, told to do. It’s not out of place, what I don’t subscribe to is making it too long or listing resolutions that are not feasible based on your existential reality.

Someone I know from my church contacted me on Skype not too long ago; she works with a popular ecommerce firm in Lagos.

“Hi Gbenga, I’m open to a change of job”, […] Read more

Head of Digital Marketing Job at a New Lottery and Gaming Company in Lagos

Head of Digital Marketing Job at a New Lottery and Gaming Company in Lagos

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Digital Marketing Opportunity

 

PPC.ng is currently recruiting for a client setting up a new gaming and lottery business in Lagos (with branches in UK).

 

We are looking for someone, who can fill the position of a Digital Marketing Manager. Experience with Google Adwords, Social Media Marketing, Email marketing and other channels is extremely important. Heavy focus on new ideas and conversions.

You can also recommend someone in the comment box or send resume to us directly

 

Skills: PPC, SMM, SEO, Email Marketing, Analytics, Community Management.

 

Contact: opportunity@ppc.ng

[…] Read more

The Future of Search Engine Optimisation (SEO)

The Future of Search Engine Optimisation (SEO)

TweetSEO 2015 and Beyond Predictions

 

 You will agree with me that SEO in 2015 is different from SEO in the year 2005. As Search engine giants step up their various algorithms towards a better searching experience for users, SEO just more interesting and difficult.

Various experts think SEO has evolved and predict the following:

Paid search elements will get more aggressive in verticals like hotels, travel, and insurance. Expect Google to experiment more with paid local results.
SEOs will grow in many different areas, like data science, product management, copywriting, marketing, development, etc.
The changing UX of search is at least as important as the […] Read more