Google Analytics for Measuring and reporting marketing campaigns
You clicked here because you want to use the Google Analytics to better your Adwords campaign. While both are very good tool, they are better together.
Below is what Google Adwords Support Team advice
A Guide to Using AdWords with Google Analytics
Both AdWords and Google Analytics offer insights into the performance of your campaigns, and those insights get better when you use GA + AdWords together. Improve your bidding, messaging and performance through these analyses.
Pull Google Analytics Metrics Into AdWords for Deeper Insights
1. Import goal completions and ecommerce transactions.
Why: You can perform richer analysis on […] Read more